Why Johnny can't read

Growing up, it was not uncommon for the kids in my family to occupy themselves while eating breakfast by reading the cereal boxes. It did not matter that we each read the same one every day. We were eating breakfast and one cannot eat breakfast without reading. Grownups read the newspaper; kids read cereal boxes.

As you can see above, there is an alarming dearth of reading material on today's cereal boxes. Reading scores are down. Dare we say there is a connection?